I work best with founders of product-led brands who already have something real — and want to grow it without chaos, guesswork, or noise. Typically, that’s people who: are already trading care about doing things properly want clarity more than hype value honest conversations over sales tactics If you’re looking for someone to “just run ads” with no thought behind it, I’m probably not the right fit — and that’s okay.

I help bring clarity to digital growth decisions. That often involves paid advertising strategy, performance oversight, and improving how traffic converts once it lands. More than anything, it’s about understanding what actually matters, cutting through noise, and making decisions that feel intentional rather than reactive.

It depends on what makes the most sense. Some clients want me hands-on with strategy and execution. Others want a steady external perspective to guide decisions, pressure-test ideas, and keep things grounded. We decide that together based on what will genuinely move things forward.

It’s calm, direct, and honest. I don’t overpromise and I don’t use pressure. I’ll tell you what I think, even if it’s not what you expected to hear, because that’s usually where the real value is. The aim is steady progress, not constant urgency.

Most work is retainer-based, because growth works better as an ongoing partnership than as a one-off project. I’m upfront about pricing, expectations, and boundaries from the start. If it doesn’t feel like a good fit on either side, we don’t force it.

Sometimes. What matters more to me than stage is mindset. I’m less interested in big promises and more interested in clear thinking, realistic expectations, and a willingness to build things properly over time.

We start with a conversation. There’s no pitch and no pressure. It’s simply a call to see whether I can genuinely help, whether the way I think and work feels aligned to you, and whether it makes sense for both of us to move forward.

That’s completely fine. Most people don’t come in feeling certain. They come in with questions and a sense that something could be clearer. Clarity isn’t something you need before we speak — it’s often what comes out of the conversation itself.